Mahammad —Rafih
BRAND STRATEGY
E-COMMERCE
OPERATIONS
MR / ABU DHABI
Strategy that looks sharp — and moves numbers.
ABU DHABI / UAE
5+ YEARS
UAE / GCC
GROWTH / BRAND
Marketing Manager with 5+ years across digital marketing, e-commerce, brand building and business operations. Currently leading marketing for Aunt Bethany Sweets while supporting operations and lead generation for Revolve Advertising & Marketing.
From paid media and SEO to marketplaces, CRM, sales pipelines and AI-assisted creative — the work is connected to one outcome: stronger demand, better conversion and more repeat business.
Clear thinking first. Then creative direction, execution, measurement and iteration. The aim is not more noise — it is a system that keeps performing.
LIVE / IN MARKET
Brands and systems I actively move forward.
From brief to business impact.
Borrowing the best part of studio thinking: keep the process visible, remove unnecessary handoffs, and connect creative decisions to what the business actually needs.
PERFORM.
Brand × Data × Creative × Operations
SELECTED METRICS
Work measured beyond likes.
Growth delivered across recent e-commerce and advertising work.
Performance focus across paid campaigns and channel optimization.
Data-led campaign built around audience relevance and timing.
Conversion outcome from campaign design and follow-up structure.
CAREER TIMELINE
Roles built across marketing, operations and growth.
- Own end-to-end marketing and operations for a premium sweets and e-commerce brand.
- Manage Shopify, product launches, retention, SEO, paid ads, WhatsApp marketing and corporate sales.
- Expanded sales across marketplaces including Amazon.ae and noon.
- Coordinate digital marketing, creative, customer service, accounts, quotations and sales teams.
- Build lead-generation pipelines using audits, outreach, email and CRM follow-up.
- Prepare proposals across digital, websites, branding, content, automation and AI solutions.
- Launched and manage the events arm: dessert tables, sweets stations and favors.
- Own outreach, proposals, booking conversion, staffing and event logistics.
- Managed paid digital advertising, influencer partnerships, SEO and market research.
- Tracked ROAS and improved acquisition through audience refinement.
- Built campaigns across digital and traditional media, email and B2B events.
- Supported lead generation, competitive analysis and pricing recommendations.
PLATFORMS / SYSTEMS
A practical stack for shipping work.
ABU DHABI / UAE
--:-- GST
AVAILABLE FOR
SELECT OPPORTUNITIES