Bachelor of Science in Interior Design
Mangalore University · Mangalore
A foundation in space, materials and visual thinking.
01
Identity
Abu Dhabi, UAE
Mahammad Rafih
Marketing Manager | Digital Growth & Brand Strategy
My journey connects a foundation in interior design with marketing, e-commerce and business operations across the UAE and GCC.
Design thinking. Digital experiences. Brand growth.
- Marketing Manager with 5+ years of experience.
- Full-time at Aunt Bethany Sweets, alongside a concurrent remote role in operations and lead generation at Revolve Advertising & Marketing.
- Work spans paid media, SEO, marketplaces, CRM, sales pipelines and AI-assisted creative, connecting demand, conversion and repeat business.
02
Trajectory
01 / EDUCATION
The foundation
Marketing Specialist Program
UpGrad · Online
Expanding from design thinking into marketing.
02 / PROFESSIONAL EXPERIENCE
The trajectory
- 2021 — 2022Mangalore
Marketing Specialist
Trads Builders
Campaigns, research and B2B relationships.
- Designed advertising campaigns across digital and traditional media to support lead generation.
- Organized corporate events and trade shows to strengthen B2B relationships and market presence.
- Conducted competitive analysis and developed pricing strategy recommendations.
- Built targeted email marketing campaigns to improve click-through rates.
- 2022 — 2023Dubai
Digital Marketing Manager
Glam Secret
Paid media, influencer partnerships and search.
- Launched a social media campaign that grew website traffic and customer acquisition through influencer partnerships.
- Managed end-to-end paid digital advertising and tracked return on ad spend across channels.
- Conducted market research to refine target audience profiles and improve campaign precision.
- Built SEO strategies that grew organic traffic over an eight-month period.
- April 2024 — PresentAbu Dhabi
Marketing Manager
Aunt Bethany Sweets – Sole Proprietorship LLC
Marketing, e-commerce and everyday operations.
- Own end-to-end marketing and operations for a premium sweets and e-commerce brand, from digital strategy to fulfillment.
- Manage Shopify store operations, product launches and customer-retention campaigns.
- Lead corporate sales and partnerships for chocolate and dessert services at private and corporate events.
- Coordinate inventory, cost control, supplier relationships and delivery operations.
- Run SEO, Google Business presence, social media, paid advertising and WhatsApp marketing.
- Directed a cross-functional team to launch three new product lines within the first year.
- 2024 — PresentAbu Dhabi · Remote
Operations & Digital Marketing Manager
Revolve Advertising & Marketing LLC
Agency coordination, lead pipelines and client growth.
- Coordinate digital marketing, creative, customer service, accounts, quotations and sales teams across a multi-client agency.
- Build lead-generation pipelines using business research, digital audits, cold calling, WhatsApp outreach, email marketing and CRM follow-up.
- Prepare client proposals spanning digital marketing, websites, SEO, paid advertising, branding, photography, videography, AI chatbots and business automation.
- Support B2B client acquisition and recurring service revenue across clients in the UAE and Saudi Arabia.
- 2026 — PresentAbu Dhabi
Business Development & Operations — Events
Aunt Bethany Sweets
From enquiry and proposal to event delivery.
- Launched and manage the events arm: dessert tables, sweets stations and favors for private and corporate events.
- Own client outreach, proposals and closing bookings for event services.
- Coordinate event logistics, staffing and delivery alongside the core sweets and e-commerce business.
- Build a repeatable business-development pipeline to convert enquiries into recurring event bookings.
03
Expertise
Marketing & Strategy
Position the offer. Connect it to demand.
- Strategic marketing
- Brand management
- Content strategy
- Storytelling
- Market research
- Consumer insights
- B2B sales
- Client acquisition
- Budget planning
- Cost optimization
Performance & Search
Find the audience. Measure the response.
- Google Analytics
- Google Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- Ahrefs
- Moz
- SEMrush
- SEO/SEM strategy
- Campaign optimization
- ROAS tracking
E-commerce & Web
Connect storefronts to customer journeys.
- Shopify store management
- Product launches
- Online order operations
- Wix
- WordPress
- GoDaddy
- Amazon Seller Central
- noon Marketplace
- Supabase / SQL
CRM & Automation
Turn enquiries into connected follow-up.
- Salesforce
- Zoho CRM
- HubSpot
- Email marketing automation
- Lead-nurture workflows
- AI chatbots
- Marketing automation
- Lead response
- Customer engagement
Creative Production
Shape the message and its visual world.
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Canva
- AI photography enhancement
- AI image editing
- AI video editing
- AI modeling for creative and analytical marketing
- ChatGPT
- Hootsuite
Operations & Reporting
Make teams, decisions and delivery work together.
- Team leadership
- Operations coordination
- Inventory coordination
- Cost control
- Supplier relationships
- Delivery operations
- Corporate sales
- Event logistics
- Excel — Advanced
- PowerPoint — Advanced
METHOD
How I approach the work
- 01
Listen
Audit / Research / Goals
- 02
Position
Offer / Audience / Message
- 03
Build
Campaign / Content / Funnel
- 04
Scale
Measure / Learn / Repeat
CREDENTIALS
Continued learning
- Google Ads CertificationGoogle · 2022
- Digital Marketing SpecialistUpGrad · 2021
- Advanced Social Media Marketing
- HubSpot Inbound Marketing CertificationHubSpot
LANGUAGES
Ways to connect
- English
- Fluent
- Hindi
- Fluent
- Kannada
- Fluent
- Malayalam
- Fluent
- Tamil
- Fluent
- Arabic
- Basic
04
Projects
PROJECT / 01
Aunt Bethany E-commerce
Brand, storefront and customer journey.
- Shopify store operations, product launches, retention and corporate sales.
- Public storefront screenshot, not a paid-ad dashboard.
PROJECT / 02
Aunt Bethany Business Workspace
Business tools in one connected workspace.
- Business software covering HR, bookings, sales and inventory, as described by Rafih.
- Public sign-in page lists Inventory, Sales & POS, CRM, Human Resources and Bookings.
- Shown visual is the actual public sign-in screen, not a private dashboard.
PROJECT / 03
Bethany’s Events
From an event idea to a clear enquiry.
- Dessert tables, sweets stations and favors for private and corporate events.
- Business development, proposals, booking conversion and event coordination.
PROJECT / 04
Revolve Advertising
Creative delivery meets agency operations.
- Cross-team operations, lead generation, client proposals and digital delivery coordination.
- Active client work across the UAE and Saudi Arabia.
PROJECT / 05
AI Product Workflow
A faster path from product to creative.
- AI-assisted product photography, enhancement and creative production for campaigns and catalogs.
- In-house workflow; no separate public project URL supplied.
BRAND CHANNELS
The wider ecosystem
Aunt Bethany Instagram
View Instagram
Bethany’s Events Instagram
View Instagram
Bethany’s 3D Cakes Instagram
View Instagram05
Photography
A study in light, texture and colour. Select a photograph to explore the detail.
06
Signals
Self-reported highlights from my CV; not a live campaign dashboard.
Selected Career Results
Return on ad spend
Across e-commerce and advertising work
Sales growth
Across e-commerce and advertising work
Email open rate
A data-driven email campaign
Email conversion rate
A data-driven email campaign
New product lines
Launched by a cross-functional team within the first year at Aunt Bethany
BEYOND THE NUMBERS
Relationships that create momentum
Partnerships that expand market reach.
Negotiated partnerships with key organizations, expanding market reach.
07
Connect
Abu Dhabi, UAE
Let’s build the next chapter.
Available for select opportunities